Royal VIP
LUXURY BESPOKE VEHICLE
Royal VIP
ABOUT THIS PROJECT
2018/2019 YEAR
SCOPE OF WORK
- Industrial Design
- Engineering
- Purchase Management
- Project Management
- Brand Development
- Graphics
Building a completely new luxury vehicle and brand
The service ranged from the design of a new brand, building an brand identity to exterior and interior design, engineering and management of the entire production process.
"We built new vehicle, new brand and new DNA"
Stefan S. (Serval Global Design's CEO)
Built from skretch
The vehicle is built from scratch, from vehicle design to the completely new brand identity
Innovative ceiling light
The vehicle is one of the few production vehicles that has lights built into the ceiling
Three layers of lighting
Three levels of lighting and all controled by remote control from a comfortable leather seat
Maximum passenger comfort
All seats are equipped with armrests in gold color, equipped with LED illuminated USB chargers
Handcrafted
The entire interior is custom-made, from the layout, equipment to the leather seats
Innovative lighted logo
Innovations in the application of lighting of engraved plexiglass with a customer's logo and pattern
Innovation in design and luxury
The design of a luxury VIP vehicle was a real opportunity for ideas and innovations, both in design and in the way it was manufactured, as well as the final use and comfort.
"Innovation meets luxury excellence"
"Design meets handcraft workmanship"
Masterfully crafted by hand
The entire interior of the vehicle is made entirely by hand from the highest quality leather.
Down to the smallest detail
Innovative lighting
Extraordinary exterior
THE PROCESS
Discover the process
The design process followed naturally and continuously, which enabled the complete success of the process and the product.
2D Design
As a first step and after many hand sketches, various 2D design proposals were created, from which one was chosen by customer as the final one and the starting point reference for 3D modeling.
3D Model
2D design was followed by 3D modeling. 3D modeling took over a key development phase with the goal of respecting technology of manufacturing and customer guidelines.
Manufacturing
The next step after 3D modeling was technological development and the start of production.
THE RESULT
World class luxury VIP vehicle
The ROYAL luxury development
From 0 to a brand new brand
Innovations in design combined with innovations in comfort, control and lighting
