ICE
truck of the future
ICE
Innovative truck concept
ABOUT THIS PROJECT
Visionary finalist project of a truck design, part of the VDA Design Award 2008 with the theme Transport Efficiency 2020
2008 YEAR
SCOPE OF WORK
- Transportation Design
ORGANIZATION
VDA Association, German Design Council, KRONE, MAN, Meiller, Mercedes-Benz, Opel, Schmitz Cargobull and VW Commercial Vehicles
Future truck
ICE (It Can Everything) gives an idea of a truck of the future with features like a huge glass roof, central position of the driver, a hanging trailer, new doors that open up-on, cameras built-in in rearview mirrors all around the truck.
Innovative design
Design is innovative in terms of aesthetics and functionality
Central position of the driver
The driver is positioned in the center with the aim of improving visibility
Built-in Cameras
The entire vehicle, from the truck to the trailer, is equipped with built-in cameras for safety purposes
VDA Design Award
VDA Design Award is design competition organized by VDA Association (German Assiciation of the Automotive Industry) and German Design Council and supported by companies: Mercedes-Benz, Opel, Volkswagen Nutzfahrzeuge, MAN, Meiller Kipper, Schmitz Cargobull, Krone. The jury consisted of members of the VDA, the German design council, and members of the supporting companies under the aegis of Matthias Wissmann, president of the VDA.
“The entries convinced the jury because of their high quality”
Andrej Kupetz , Managing Director of the German Design Council.
“In times of shortage resources efficient solutions by design are in great demand.”
Andrej Kupetz , Managing Director of the German Design Council.
The Theme:
"Transport Efficiency 2020"
Theme was to produce visionary concepts and solutions for commercial vehicles, with special attention to transport efficiency. Project “ICE” (It Can Everything) was exhibited at the world's most important trade fair for mobility - the 62nd IAA Commercial Vehicles in Hanover and printed in the official VDA Association’s catalogue.
THE RESULT
Visionary project
ICE provides innovations that are recognized by the German Association of Vehicle Manufacturers and German Design Council. From attractive design to useful and technological innovations.
Selected as a Finalist
Project “ICE” (It Can Everything) was selected as the finalist from the VDA Association, German Design Council, KRONE, MAN, Meiller, Mercedes-Benz, Opel, Schmitz Cargobull and VW Commercial Vehicles
Exibited at IAA show
It was exhibited at the world's most important trade fair for mobility - the 62nd IAA Commercial Vehicles in Hanover
Published in VDA catalogue
Project was published in the official VDA Association’s catalogue, along with the opinion of the jury from both organizator and supporting companies
AREA
Recognized for innovation
The ICE project is successfully supported by German VDA and German Design Council as a finalist project being exibited at the VDA stand and published in the official catalogue